S.Deer Headquarters

‘As fashion is not just about clothing, but also lifestyle, the new S.Deer headquarters should not just be about administration, but also about a unique way of working.’

 

 

The main idea behind the design for the S.Deer Corporate Headquarters building was to create a world of fashion underlining the lifestyle the retail company stands for. At fashion-shows, photo-shootings or previous store designs, cubes in different size and configurations are omnipresent and have been a key object and an unofficial logo for representing S.Deer. The cubes have been ‘clothed’ in a fabric-like facade.