‘Halvana is a canadian food start-up that brings incredible sesame products like Halva and Tahini to Canada.’
Sesame seed is a super food and provides a traditional, healthy snack. Logo, branding, packaging design and the physical stores was design as a coherent brand identity to connect the products with benefits of Sesame.
The logo of Halvana is designed as an arrangement of Sesame seeds and the color of the packaging revers to the color palette of roasted seeds. The round shape of the products is due to the size of cakes and is easily storable and stack-able.