‘The concept for the Austrian Expo Pavilion for Milan exists of a structural frame and invites visitors to seed plants on the grid. Our aim is that at the end of the Expo the pavilion will be fully taken over by organic food.’
During the months of the Expo visitors are asked to fill the gaps between the timber structure with seeds of vegetables, fruits or herbs. Therefor the guests get a pot at the entrance, then they turn onto an exhibition ramp of 820sqm constantly surrounded by the main structure.
On this exhibition ramp local plants and seeds are shown to the visitors and they are given an understanding of the lifecycle of plants and the passion of people who are involved in the process.
Being a small country means that locally produced food has short ways to its costumers with the guarantee to be fresh and healthy. Specially in times of increasing food scandals, GMO’s and worldwide cooperations owning our food and water, creating awareness of the importance of regional and seasonal food is significant.